A brand of water called 'Schweppes Toilet Water', a sauce called 'arse', a drink called 'lesbian', etc.
Were the marketers drunk while searching for a brand name?
No, these are the results of poor research & thereby bad translations while introducing a product abroad. Although these mistakes may be received as funny, they have caused severe financial consequences. Complete marketing campaigns have been thrown over because of poor translations, resulting in thousands of dollars loss.
This demonstrates the increasing need for better translation services with cultural awareness in this globalizing world.
kwintessential is a service that besides demonstrating these problems also offers solutions for avoiding them.
Simon Buysse
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