I used to think that an enterprise as big as Honda would take the time to do some though going research on cross cultural marketing. But too bad, when Honda launched the new Honda Fitta, they had forgotten to check what Fitta means. So after a while they discovered Fitta was an old Finish word for female genital, this horrible mistake meant to Honda that they had to rename the car and restart the whole marketing campaign. I have no idea who paid this, but this example might be one of the best proofs why enterprises have to bear cross cultural differences in mind.
Géraldine
Read some other stupid mistakes.
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